The Nationwide Hockey League struck advertising gold when it held its very first Winter season Classic in 2008. The yearly outside game performed on New Year’s Day has become the have to-watch occasion of the time, earning praise from each die-tough and everyday hockey followers alike.
This calendar year, the NHL and NBC, the tv broadcaster for the sport, are using an extra stage to market the recreation. The two lately declared a partnership to combine the game’s broadcast with a social media marketing campaign, in a transfer that could gain equally corporations.
“We’re managing the social and broadcast integration to examination the performance and examine the information,” Michael DiLorenzo, senior director of social media advertising and marketing and strategy at the NHL. “It must increase our Fb Enthusiast base, since folks have to ‘like’ the web page to engage in. It also will build a window into the celebration for those who could not be in front of the tv.”
The thought is to get even more supporters tuned in and engaged with the game, according to the social media consulting company that is managing the marketing campaign.
Many “look at and get” contests will be showcased prominently on both NBC and the NHL’s Fb and Twitter internet pages. Contestants that are followers of both on Fb or Twitter followers will have a likelihood to get possibly a Honda CR-Z vehicle, or journeys for 4 to both Universal Orlando Studios and the approaching 2011 NHL All-Star Match.
Each the NHL and NBC are not new to these kinds of social media campaigns, but this is the very first time they have collaborated on a single.
Commencing 스포츠중계 , NBC will start using picture submissions from supporters of its Fb web page. Numerous of the pictures will be selected to air throughout the recreation. The community will also advertise the social media campaign during the day foremost up to the recreation, such as during the Rose Bowl college soccer sport.
The NHL has prepared its 1st promotional Tweet for December 31. For the duration of the sport, the NHL may inquire followers to retweet messages and the 1st to reply will win a prize.
This yr will be the fourth installment of the Winter Traditional. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Discipline, usually the home of the National Soccer League’s Pittsburgh Steelers. Other Wintertime Traditional locations have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.